RV_ Posted March 30, 2016 Report Share Posted March 30, 2016 Today it isn't enough to have a track record, it has to be reset every year with every product. Why? Read the article. A very interesting discussion of how the race to market share is not necessarily in tandem with simplicity. Excerpt: "Right now, millions of consumers are facing a simple problem. Or rather, they're facing a problem with simplicity, as both the number of smart products and the functions of those products multiply. I was recently reminded of this when I tried to quickly snap a picture at a recent Apple event. I tried to double-click the home button on my locked Galaxy S6 to call up the camera. But I took just a moment too long, triggered the fingerprint reader and unlocked my phone instead — and completely missed the shot. It was a momentary irritation. But it did make me —at the ripe, old age of 30 — a little wistful for the days when buttons on devices had one function. And it also made me sympathize with the many readers I hear from who say that managing their devices, or even just using basic software, is just getting too complicated. They're not alone. Take, for example, a 2016 Accenture study, which found that 16 percent of consumers who've tried to buy an Internet of Things device found it too complicated to use. Even worse, 18 percent of consumers couldn't even get those devices to connect to the Internet. Or a 2015 study from J.D. Power's interactive vehicle report found that one-fifth of drivers using cars with smart dashboards never even tried to use 16 of 33 common vehicle software features such as automatic parking. That's not a function of slowing innovation or technological progress -- these features have been developed and shipped in finished products. If most people still don't understand how to use them? That's a design problem. "We've moved into an age where the ubiquity and complexity of toolsets outpace the ability to leverage them tastefully," said Jason Mayden, a Stanford design fellow who once led design for Nike's Jordan Group and worked on the company's wearable fitness tracker, the Fuel Band. "It can’t look like a science project. People don’t want Star Trek. They want Minority Report." But software isn't getting easier to use. In fact, it's quite the opposite. For years, the simplicity crown has gone to Apple, which has been a ferocious champion for clean design that doesn't give you more information than you strictly need. "We're rolling off of five to eight years with a set of thoughts, promulgated initially by Apple, that is almost cultish that simplicity must come first," said designer John Underkoffler of Oblong Industries — who, by the way, actually did design those futuristic menus in "Minority Report." But now, even at Apple, the crown is showing signs of slipping. For example: have you looked at iTunes lately? What started as a simple program for buying, storing and downloading music has morphed into a much larger program for TV shows, movies, podcasts, apps, streaming music and device management. At times, it can feel like a building that's being repeatedly expanded and renovated in a new architectural style every time. Or, as Underkoffler puts it, “It started out as a charming bungalow. Now it’s got turrets, a garage for a zamboni, and a helipad on the top.” There's been a recent wave of Apple criticism from long-time supporters, including the very-respected Walt Mossberg, who worry the company's lost its way when it comes making simple programs that just work. And that may be true. But it would be impossible to expect Apple to keep iTunes as simple as it was when it was first introduced. That's just not the world we live in anymore." Much more with several pages of discussion and related links is here: https://www.washingtonpost.com/news/the-switch/wp/2016/03/28/why-apple-and-google-are-struggling-to-design-simple-software/?wpmm=1&wpisrc=nl_tech Link to comment Share on other sites More sharing options...
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