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Duck Duck Go's CEO Explains How They Maintain Your Privacy

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The truth about search engines and how they make money. A really great article with screenshots and hotlinks by the CEO of DDG. (Duck Duck Go)

Excerpt:

"Gabriel Weinberg, CEO & Founder at DuckDuckGo.com (2008-present)

Updated Jun 14, 2018 · Author has 95 answers and 784.9m answer views
 

DuckDuckGo has been a profitable company since 2014 without storing or sharing any personal information on people using our search engine. As we like to say, what you search on DuckDuckGo is private, even from us! We’re proud to have a business model for a web-based business that’s profitable without making your personal information the product. I’m happy to tell you all about how we make it work (and how other companies can, too).

Though first, if you’re not familiar with DuckDuckGo, we are an Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. We operate a search engine alternative to Google at http://duckduckgo.com, and offer additional apps and extensions to protect you from Google, Facebook and other trackers, no matter where you go on the Internet.

The Big Myth

It’s actually a big myth that search engines need to track your personal search history to make money or deliver quality search results. Almost all of the money search engines make (including Google) is based on the keywords you type in, without knowing anything about you, including your search history or the seemingly endless amounts of additional data points they have collected about registered and non-registered users alike.

In fact, search advertisers buy search ads by bidding on keywords, not people. It makes intuitive sense, too. If you search for ‘car’, you are more likely to respond to a car ad than something you searched for last week.

This keyword-based advertising is our primary business model. When you search on DuckDuckGo, we can show you an ad based on the keywords you type in. That’s it. And it works. Our privacy policy, in a nutshell, is to not collect or share any personal information at all. Every time you search on DuckDuckGo it is as if you were there for the first time – anonymous.

The full article is here: https://www.quora.com/What-is-the-revenue-generation-model-for-DuckDuckGo/answer/Gabriel-Weinberg

I use it occasionally but Firefox is my primary browser. Edge with its new Chrome engine is becoming another favorite for me.

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